Is it mobile optimization? Is it a marketing code? Is it some sort of exclusive or viral URL? I have no idea. The 007 website did a good job optimizing their site for mobile. The weird thing is, they added a device tag to the URL that seems to do absolutely nothing.
You can replace the device name with any word and the site will work all the same. The site doesn’t detect your device and direct you to the appropriate page/URL, the tag appears to just be there. Odd at best, confusing at worst.
If anyone has any insight into the real world function of this anomaly, please share!
(Thanks to Daring Fireball for catching this.)