Testing in-the-wild intended to see how your application works in the real world and how users interact with and feel about your product. In theory, this will help you correct potential issues before they hit the public. Or, you could take Amazon’s route and just tell potential users about these issues in a sort of “heads up” fashion. Here’s the official statement they released:
Kindle Paperwhite is the best Kindle we’ve ever made by far, but there are certain limitations and changes from prior generations that we want you to know about. Kindle Paperwhite does not have audio or Text-to-Speech. This makes the device smaller and lighter than it would otherwise be. Audio and an improved Text-to-Speech engine are supported on Kindle Fire and Kindle Fire HD.
Under certain lighting conditions, the illumination at the bottom of the screen from the built-in light is not perfectly even. See examples ofhow the screen looks in different lighting conditions. These variations are normal and are located primarily in the margin where text is not present. The illumination is more even than that created by a book light or lighted cover. The contrast, resolution and illumination of the Paperwhite display is a significant step-up from our prior generation.
The Kindle Paperwhite has 2 GB of storage. Some previous Kindle models had 4GB of storage. 2GB allows you to hold up to 1,100 books locally on your device. In addition, your entire Kindle library is stored for free in the Amazon cloud, and you can easily move books from the cloud onto your device.
These aren’t bugs. These are known limitations that Amazon has decided are acceptable. Releasing an official statement regarding the limitations before users begin complaining is an interesting take on in-the-wild success.