The Magic 8 Ball Trumps Apple’s Siri in an In-The-Wild Test
Who are you better off asking questions to: Siri or a Magic 8 Ball?
One would hope that Siri, Apple’s widely used virtual assistant app, would be the better choice than the low-tech childhood toy, the Magic 8 Ball. However, a recent article in HLN by Johnathan Anker says you are more likely to have your questions answered accurately with a Magic 8 Ball.
Anker performed an in-the-wild test in which he asked Siri and the Magic 8 Ball each the same ten ‘yes’ or ‘no’ questions. Here’s what he found:
“Low-tech beats high-tech! Childhood tchotchke stuns futuristic phone! Depending on whether you believe unicorns are real, the Magic 8 Ball either answered 9 out of 10 or 8 out of 10 questions correctly.
However Siri — again, depending on your personal, deeply-held unicorn feelings – only successfully answered or helped to resolve 3 or 4 of the 10 questions.”
Essentially, Siri squanders one out of three searches. No matter how fancy and advanced a technology is, you don’t truly know if it will succeed in the hands of your customers without in-the-wild testing.
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Looking through this post reminds me of my previous roommate!
He constantly kept preaching about this. I will send this post to him.
Fairly certain he’s going to have a good read. Thanks for sharing!