One would hope that Siri, Apple’s widely used virtual assistant app, would be the better choice than the low-tech childhood toy, the Magic 8 Ball. However, a recent article in HLN by Johnathan Anker says you are more likely to have your questions answered accurately with a Magic 8 Ball.
Anker performed an in-the-wild test in which he asked Siri and the Magic 8 Ball each the same ten ‘yes’ or ‘no’ questions. Here’s what he found:
“Low-tech beats high-tech! Childhood tchotchke stuns futuristic phone! Depending on whether you believe unicorns are real, the Magic 8 Ball either answered 9 out of 10 or 8 out of 10 questions correctly.
However Siri — again, depending on your personal, deeply-held unicorn feelings – only successfully answered or helped to resolve 3 or 4 of the 10 questions.”
Essentially, Siri squanders one out of three searches. No matter how fancy and advanced a technology is, you don’t truly know if it will succeed in the hands of your customers without in-the-wild testing.